Trov expands presence in the UK market with new consumer brands

By Megha Bhattacharya

Embedded insurance solutions provider Trov has announced the launch of new consumer brands offering digital insurance solutions including Love to Rent, OpenBrix, Moovshack, Utilita and Movinghub. The company’s existing UK partner Lloyds Banking Group has expanded with Trov beyond its Halifax branded Renters Insurance product to launch Flexible Contents Insurance, a product under the Lloyds Bank brand, designed for renters, tenants and homeowners.

Scott Walchek, Founder and CEO, Trov, commented, “It’s exciting to work with many popular brands and empower them to offer digital insurance products with Trov’s technology. While renters insurance is one of our foundational offerings, brands that work with Trov will be able to rapidly launch a roadmap of embedded insurance products thanks to our scalable APIs and network of insurance carrier partners. Distributing insurance is complex and Trov has done the heavy lifting, simplifying this for brands, enabling them to rapidly get to market and generate recurring revenue.”

In 2019, the company partnered with Lloyds Banking Group and launched a first-of-its-kind digital renters insurance product, brought to market under the Halifax brand. The company stated that its technology is purpose-built to facilitate the distribution of digital insurance products.

Established in 2012, Trov is an insurance technology company with white label insurtech products that deploy modern insurance applications for homeowners, renters motorists and small businesses. The company is headquartered in the San Francisco Bay Area with offices in New York and London.