illimity Bank and viafintech team up for Cash Deposit service

By Megha Bhattacharya

viafintech and illimity Bank today announced a partnership enabling the latter’s clients to use the viacash feature in their mobile banking app. viafintech’s service- Cash Deposit, allows customers to deposit cash efficiently. illimity Bank’s customers will be able to perform deposit also in the supermarket using the new feature in their Mobile Banking app, through a network of over 1000 Point of sales in Italy.

The feature enables the creation of a transaction in a process: the customer generates a barcode directly in the app using the feature, the barcode is scanned at the checkout of a viafintech retail partner, and the credit is automatically visible in the client’s account. The retailers that offer the service include the branches of the following supermarkets: Pam Panorama, Pam Local, Penny Market Italy and Carrefour Italy.

“The cooperation with illimity is an important step for us and it demonstrates the benefits that a partnership between banks and fintech can bring, also in this challenging period, enabling a fast access to specialized solutions such as the viacash service of viafintech. We are extremely proud to partner with illimity, enabling their clients to manage cash in a digital, smart and efficient way in our Supermarket partners, thus providing a new innovative feature for their mobile banking app”, said Giorgio Pessina, Senior Banking Manager Italy of viafintech.

Carlo Panella, Head of Direct Banking and Chief Digital Operations Officer of illimity, commented, “illimitybank.com expands its offer with new solutions, using the open platform approach as part of its strategy. Our fully digital direct bank doesn’t only offer the services of a traditional bank, but also integrates new and useful functions to go beyond the frontiers of banking. From now on, thanks to our collaboration with viafintech, illimity customers will have additional support to make their everyday life easier.”