PayU and Fynd to enhance payment solutions for Indian merchants

By Gloria Mathias

PayU, one of India’s digital financial service providers, has announced its partnership with Fynd, a Reliance-owned retail technology company, to offer enhanced payment experiences for merchants in India.

The partnership aligns well with both companies’ commitment to helping Indian merchants become digital-first and unlock new revenue opportunities.

By integrating PayU’s Payment Gateway on its platform, Fynd will enable its extensive network of 2300+ merchants to seamlessly and securely accept payments through 150+ online options, including affordability & EMI options, credit and debit cards UPIs, wallets, and net banking.

Additionally, Fynd’s merchants and their customers will be able to benefit from PayU’s international payment suite, which is supported by transaction success rates, advanced secure technology, and a dedicated customer support team. Furthermore, PayU will extend its advanced Offers Engine platform to Fynd’s merchants, helping them curate and deliver customized offers to their customers,

Nikhil Mehta, Senior VP of Partnerships & Payments Strategy at PayU, said, “Our strategic collaboration with Fynd represents a significant step forward in delivering an industry-leading payment solution tailored to the needs of merchants and customers alike. This collaboration is a testament to PayU’s unwavering commitment to innovation, offering a wide range of payment options to merchants, making online payments more accessible, secure, and convenient for them & their customers.”

Ragini Varma, CBO-India, Fynd, said, “We are committed to empowering all our sellers with the means to create world-class shopping experiences. Our partnership with PayU’s advanced payments ecosystem will help us make checkouts significantly smoother with more payment options and seamless international payments. This is an important step in improving the merchant experience even further on the Fynd Commerce Platform.”

PayU India companies aim to create a full-stack digital financial services platform to serve all (tapped and untapped) financial needs of customers through technology solutions. Through its technology, PayU provides payment gateway solutions to online businesses. It enables businesses to collect digital payments across 150+ online payment methods, such as Credit Cards, Debit Cards, Net Banking, EMIs, pay-later, QR, UPI, Wallets, and more.