Adyen expands in India with the launch of tech hub to accelerate payments
By Gloria Mathias
Adyen, the global payments platform, has announced its expansion in India following the grant of authorization from the Reserve Bank of India to operate as an Online Payment Aggregator in India for domestic and cross-border payments.
The commitment to accelerate payment innovation in India includes establishing a technology hub in Bengaluru (Bangalore) and launching local payment processing capabilities.
Adyen’s local payment processing capabilities are foundational to the company’s all-in-one payment platform. They allow merchants in India to optimize each transaction with local payment processing.
“The continued push for a Cashless India presents an opportunity for businesses to offer new customer journeys in the fastest growing e-commerce market in the world,” said Ingo Uytdehaage, Co-CEO, Adyen.
“We are looking to help transform digital payments in India with our global full-stack solution and local payment processing capabilities, optimizing transactions so our merchants can focus on opportunities to scale in India,” said Aditya Khullar, Country Manager, India, Adyen. “We are committed to our merchants’ long-term growth as we steadily scale our presence in India.”
Adyen is also building a technology hub in Bengaluru. This hub will bring technical resources closer to merchants and enable Adyen to tap into the strong tech talent pool in India to build and support payment products for India and Adyen’s global platform.
Adyen manages the entire payment flow, including gateway, risk management, and acquiring for its merchants. This means that brands can accelerate global expansion and optimize payment processes while continuing to meet the expectations of customers.
Adyen combines technology and deep acquiring expertise to provide businesses with insights into local schemes and payment methods. With direct card acquiring connections with significant card schemes such as Visa, Mastercard, Rupay and local direct debit payments UPI, transactions are processed locally in India via the Adyen platform.
Merchants can use Adyen’s single platform to offer all the essential payment methods that shoppers prefer, such as credit and debit cards, along with relevant local payment methods.
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September 09, 2024