Aviva taps Sønr to boost insurance innovation

By Vriti Gothi

Aviva, an insurance company, has partnered with Sønr, a market intelligence platform, to accelerate innovation and maintain its leadership position in an evolving InsurTech ecosystem.

Through this collaboration, Sønr will work in close alignment with Aviva’s central innovation team and wider business units, providing real-time insights into emerging market dynamics and technological advancements. By harnessing Sønr’s extensive data and research capabilities, Aviva aims to identify pioneering startups, breakthrough technologies and disruptive business models that will shape the future of insurance.

This partnership reinforces Aviva’s ambition to embed a culture of digital transformation and customer-centric design across its life, general and health insurance offerings. Sønr’s platform will equip Aviva’s teams with the intelligence needed to make informed, future-focused decisions—helping to unlock new opportunities for growth while responding proactively to shifting customer expectations.

Matt Connolly, CEO, Sønr, said, “We’re absolutely delighted to be working with Aviva. It’s inspiring to partner with a company that truly understands the value of innovation and is committed to translating that into tangible outcomes for its customers.”

Arslan Hannani, Chief Innovation Officer at Aviva, said, “Sønr’s ability to deliver real-time market intelligence and connect us with emerging InsurTech opportunities will be invaluable as we accelerate the innovation already underway across Aviva. This partnership strengthens our resolve to stay ahead of industry disruption and continue delivering the best possible outcomes for our customers.”

As Aviva looks to the future, this collaboration underscores its focus on sustainable growth and technological leadership. By deepening its engagement with the global innovation ecosystem, Aviva is poised to expand its market reach, deliver ever-more relevant products and services, and build on its promise to help customers navigate life’s uncertainties with confidence.