Swiggy launches ‘Swiggy UPI’ to fuel customers’ payment experience

By Gloria Mathias

Swiggy, India’s on-demand convenience platform, has launched Swiggy UPI, integrating the National Payments Corporation of India’s (NPCI) UPI Plug-in solution to deliver a faster in-app payment experience for customers.

With this integration, users can complete UPI transactions without leaving the Swiggy app, reducing the payment process from five steps to just one.

This new feature, powered by Juspay’s HyperUPI Plugin, significantly streamlines the overall payment experience by eliminating the need for redirection to third-party UPI apps. As UPI continues to gain popularity, the National Payments Corporation of India (NPCI) is encouraging more entities to integrate UPI services.

This move by Swiggy is designed to minimize transaction time and boost efficiency. By removing the redirection to third-party apps, Swiggy UPI gives a simplified and delightful user experience, reducing transaction time from over 15 seconds to just 5 seconds.

Anurag Panganamamula, Head of Revenue and Growth at Swiggy, shared, “We are excited to introduce our UPI experience to our customers. This feature aligns with Swiggy’s mission to enable unparalleled convenience for consumers as UPI emerges as one of the most preferred payment methods. By massively simplifying the transaction process and reducing payment failures, we are confident this feature will significantly enhance the consumer experience on Swiggy.”

Customers can complete the one-time setup process to link their bank accounts by going to the app’s payment page and selecting Swiggy UPI. After this setup, they will only need to enter this UPI PIN for every transaction, ensuring quicker transactions.

Moreover, the in-house plug-in experience will immediately inform customers of any issues, such as insufficient funds, incorrect credentials or technical problems, in the payment journey, allowing them to take informed actions and complete their payments successfully.