Geidea launches integrated POS solutions in UAE

By Leandra Monteiro

Geidea, a FinTech company in Saudi Arabia, has announced the launch of its flagship integrated point-of-sales solution, with the aim to revolutionise payment and business processes for F&B operations across the UAE. Geidea will cater to UAE’s thriving F&B sector.

The new generation, fully integrated, cloud-based POS system offers F&B businesses a point-of-sales solution and can respond to dynamic market conditions and ever-evolving customer needs. Available for full dining, cafes, quick service, food trucks and cloud kitchens, the affordable, integrated POS solution helps run all aspects of the business, including restaurant operations, payment integrations, customer understanding and staff management. The fully integrated system is compatible with all Geidea’s payment solutions.

Sailesh Malhotra, General Manager, GCC at Geidea, said, “UAE is home to more than 25,000 restaurants and cafes, and is also the second largest F&B market for online food delivery in the MENA region with an annual market size of $834 million*. As part of Geidea’s continued investment in the UAE, our best-in-class payment technology will provide F&Bs a comprehensive all-in-one solution that addresses payment, commerce and business requirements – all the way from loyalty programs to online ordering. The new solution replaces legacy point of sale and antiquated cash register platforms, which have become obsolete, from their lack of payment methods to their inability to analyze customer behavior and trends. With our new product, we are not only revolutionizing payments in this space but also supporting the growth of the F&B sector which is a key pillar of the country’s economic growth strategy.”

Laurent Dhaeyer, Chief Strategy & Growth Officer at Geidea said, “The market is evolving and traditional legacy systems haven’t managed to keep up. We are delighted to introduce a full suite of business applications to improve the way our merchants – even the smaller ones amongst them-run and grow their businesses. We envision it as a real catalyst to unlock SME business success in the MENA region.”

The UAE launch is expected to be followed up by further rollouts to other markets including Saudi Arabia and Egypt.