Adyen launches unified commerce solution in Mexico
By Edlyn Cardoza
Adyen, a global FinTech platform of choice for leading companies, announces that it is launching its unified commerce solution in Mexico. Bolstered by the company’s recently enabled full acquisition capabilities in the country, Adyen can now maintain end-to-end control of the flow of payments for transactions in person and online.
Unified commerce is designed to consolidate data across all sales channels, allowing businesses to develop a deeper understanding of their consumers into a single vision. The expansion of Adyen’s unified commerce offering and local procurement capabilities in Mexico underscores its commitment to growing its regional activities.
“Our ambition is to help businesses succeed in the future of global trade, and our unified commerce offering is an important part of this as it enables them to serve the ever-evolving needs of today’s consumers,” said Adyen’s Chief Operating Officer Kamran Zaki. “By launching our unified commerce solution and in-house procurement capabilities in Mexico, we can not only facilitate online, in-store and in-app transactions through our single platform, but also connect businesses with leading national and international banks to enable their card payments with greater speed and insight. We are very pleased to expand this offer to Mexico and deepen our presence in the region.”
Adyen’s unified commerce solution enables businesses to implement the most advanced consumer travel by equipping them with technology and information. Adyen’s unique platform generates transparency in consumer behaviour across all channels by providing a cohesive overview of all transaction activity. This rich data, in turn, allows companies to make more data-driven decisions, including how best to personalise consumer interactions to build greater engagement and loyalty.
Unified commerce goes hand in hand with Adyen’s newly enabled local procurement capabilities in Mexico. Having direct payment connections to local and global card and bank networks increases speed and reliability and facilitates higher authorisation rates for Mexican businesses. The company hopes to become the FinTech platform of choice in Mexico as it continues to drive the future of commerce.
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