Freedom Finance adds 22 products to Digital Lending marketplace

By Gloria Methri

Freedom Finance, the UK-based digital lending marketplace, has upgraded its platform with the addition of 22 new products and providers to the panel. Popular brands including Santander, ASDA Money and have joined or extended their offering on the Freedom Finance marketplace, adding personal loans, mortgages, credit cards, auto finance, and other lending products.

Freedom Finance already partners with over 100 of the UK’s leading lenders and providers, helping consumers navigate borrowing with its proprietary matching platform. The latest additions further strengthen its offering, giving consumers access to a wide variety of reputable providers and products.

David Hendry, Chief Marketing Officer at Freedom Finance, said “At the heart of our offering is the belief that all people in the UK deserve to be able to quickly and easily search for credit products that they know they are eligible for. The best way to achieve this is to secure access to the widest possible range of providers and products so that we can match all types of consumers with lending solutions to suit their circumstances.”

“In difficult times, it is even more important that consumers looking for credit are taking advantage of the technologies that underpin our marketplace. That means shopping around among trusted brands and using soft-search capabilities, so consumers only see products they are eligible for to increase confidence in acceptance and to avoid declines or confusion from an overload of options.”

The recent additions to the Freedom Finance Panel are:

• Ratesetter
• Admiral
• ASDA Money
• Santander
• The AA
• Cahoot
• The Post Office
• Bank of Ireland
• Oakbrook
• Finio
• Little Loans
• Zable
• Zopa
• Moneybarn
• Zuto
• Oodle
• Planesaver
• UK Credit
• Sharemyloan
• 1plus1 Loans
• Plata
• Fintern