back Back

Freedom Finance extends partnership with lender Koyo

By Gloria Methri

February 02, 2023

  • Credit Loans
  • Digital Marketplace
  • FinTech

Freedom Finance, Digital marketplace, lending, personal loans, credit loans, proprietary matching platform, FinTech, UKFreedom Finance, one of the UK’s leading digital marketplaces,  has extended its relationship with Koyo, a key partner already providing loans through Freedom Finance’s panel. Now, customers who declined loans from Koyo will automatically be able to connect to Freedom Finance’s proprietary matching marketplace.

This will link up declined customers to a panel containing over 100 of the UK’s leading lenders and service providers, to ensure borrowers are applying for products they are eligible for and that suit their circumstances.

The future API connectivity will ensure that customers moving onto Freedom Finance’s platform from the original lenders will not have to re-enter information to access the marketplace.

Freedom Finance’s lending technology helps consumers navigate the credit market by matching them with products they are eligible for through a single application.

Michael Davidson, Chief Revenue Officer at Freedom Finance, said, “Improving access to credit through a broad variety of products is core to Freedom Finance’s purpose. The financial services industry is delivering increasingly bespoke solutions and our proprietary matching platform is at the heart of this direction in the lending market.

“Deepening this partnership with Koyo ensures that customers struggling to find loans will be able to search across a wide range of reputable lenders, for products that are right for their circumstances and safe in the knowledge that any application they make will be successful.”

Peter Kent at Koyo, added, “We are committed to supporting our consumers throughout their loan application journeys and that includes those who are unsuccessful in their applications with us. Supporting them via a seamless connection with Freedom Finance’s marketplace is a great way to ensure they have the best possible opportunity to secure a suitable product and guarantee a positive user experience.”

Previous Article

February 02, 2023

Ingenico and Splitit to bring white-label BNPL to physical checkout

Read More
Next Article

February 02, 2023

Klarpay AG adds 13 new currencies to ease cross-border payments

Read More

IBSi Daily News Analysis


July 19, 2024

Credit Loans

SMEs leverage cloud to gain competitive edge, study shows

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News


FinTech Focus: Catch latest developments of the week

Read More


Aven raises $142m in Series D to bring home equity-backed credit card

Read More

July 18, 2024

Systems Limited & Formpipe team to drive digitalisation for MEA banks

Read More

Related Reports

Sales League Table Report 2024
Know More
Global Digital Banking Vendor & Landscape Report Q2 2024
Know More
NextGen WealthTech: The Trends To Shape The Future Q4 2023
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q1 2024
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
Get your copy now! IBSi Sales League Table 2024