Flywire acquires Sertifi for $330m to expand travel & hospitality payments

By Gloria Methri

Flywire Corporation has acquired Sertifi, a vertical software and payments platform digitising hospitality-specific workflows and associated payments. The acquisition builds on Flywire’s existing travel payments business, adding a new product category that has scaled adoption among some of the largest international hotel brands.

Sertifi’s hospitality-specific integrations give Flywire immediate access to new subsegments of the global travel industry and are expected to create additional value for its extensive client roster.

Sertifi digitises hotel workflows around events and group booking sales. Flywire is expected to scale internationally with this solution, leveraging the strength of its global go-to-market and partnership expertise. Flywire acquired Sertifi for $330 million, funded by a combination of cash and debt.

Sertifi provides a SaaS platform for the hotel and hospitality industry that empowers global brands—like Marriott, Hilton, and Hyatt—as well as luxury independent hotels—like the Sage Hospitality Group and the Corinthia Hotel, London—to efficiently and securely sign contracts, exchange payment details in an industry-compliant way, and complete payments with their customers. Sertifi does this through deep integrations with leading Catering and Property Management Systems such as Amadeus’s Delphi, Salesforce, Oracle’s OPERA Cloud OPERA 5, and Infor.

“The acquisition of Sertifi represents an exciting next phase of growth for our Travel vertical, where our deep industry expertise and global footprint continue to be key differentiators,” said Mike Massaro, CEO of Flywire. “By expanding into a large new subsegment of the hospitality industry with strong ecosystem alignment and gaining a software solution in the early stages of its payments monetisation journey, we are unlocking new growth and innovation opportunities for Flywire.”

Historically growing in double digits, Sertifi is expected to grow faster than Flywire’s company average, similar to its existing, fast-growing travel business. Flywire expects Sertifi to add approximately $35-40 million of revenue with gross margins similar to those of Flywire in FY 2025.