CloudTech launches RooRooEx digital asset trading platform

By Divya Shah

CloudTech Group, a blockchain financial infrastructure provider, has launched RooRooEx, a digital asset trading platform aimed at professional investors, high-net-worth individuals (HNWIs) and retail traders seeking institutional-grade trading capabilities. 

The platform is powered by Integral’s digital asset trading technology and connects users to multiple liquidity providers, enabling access to aggregated liquidity and competitive pricing across digital asset markets. 

RooRooEx automatically routes orders across various liquidity sources in real time, helping optimise trade execution and reduce slippage in the around-the-clock cryptocurrency market. 

Edward Zhang, General Manager of Treasury, Custody and Capital Markets at CloudTech Group said that the platform combines the company’s trading and custody capabilities with Integral’s trading infrastructure to deliver deeper liquidity, institutional-grade pricing and advanced trading functionality through a streamlined user experience. 

Zhang added that RooRooEx incorporates role-based access controls and operational oversight tools across front-, middle- and back-office functions, enabling clients to manage trading activities, monitor risk and oversee settlement and reconciliation processes within a controlled environment. 

The launch comes as Australia continues to strengthen regulatory oversight of digital asset services, driving increased demand among investors for greater security, transparency and reliability when trading cryptocurrencies. 

RooRooEx supports trading in AUD and USD pairs across major cryptocurrencies, alongside USDT transactions. The platform also offers advanced execution features, including market orders, limit orders and time-weighted average price (TWAP) strategies. 

Harpal Sandhu, CEO of Integral, said, “As digital asset markets mature, firms must offer investors the same calibre of sophisticated technology available in traditional financial markets. Integral enables CloudTech to deliver exactly that – institutional-grade pricing, execution and liquidity through the RooRooEx platform, helping it better serve clients in fast-moving, 24/7 markets.” 

The RooRooEx platform will be available globally, with an initial focus on Australia, Singapore and Malaysia.