Opera rolls out in-browser cashback and payments solution – Dify

By Megha Bhattacharya

Opera announced the launch of new, in-browser e-commerce functionality supporting cashback and payments activities under the brand “Dify”. Dify app will enable consumers to receive e-commerce cashback for purchases made on partner websites accessed through the Opera browser. The users will also get access to a special shopping mode, which protects their data while shopping by disabling third party extensions.

Krystian Kolondra, EVP Browsers & EEA FinTech, said, “Every day millions of people shop online and make their payments using Opera browsers.” Kolondra continued, “Opera has a track record of growing audiences and then improving their experiences to make them more engaging. We think this is one of the highest-potential areas: With Dify, we are making the browser and a superior wallet work better, together, to improve users’ shopping experience and also make it financially rewarding”.

Users will at first be able to use the Dify app to open a current account and get a free virtual Mastercard debit card to shop. They will also be able to use it to collect cashback for purchases made using the shopping mode within the Opera browser. Those using the Dify card to make the purchases will receive additional cashback.

In the future, Opera’s plans to include enabling more wallet services like savings management, credit and investment opportunities as well as instant cashback. This launch follows Opera’s corporate acquisitions and investments in the financial services industry. In January 2020, Opera announced its acquisition of the Estonian banking-as-a-service startup, Pocosys, and in July 2020, announced its next step, an investment in and agreement to acquire Fjord Bank. In September 2020 Opera joined the Emerging Payments Association EU.