NBB partners with Backbase to offer digital onboarding experience

By Edil Corneille

National Bank of Bahrain (NBB) has launched its new digital banking platform, built in partnership with banking technology provider Backbase, to support its digital transformation journey, empower its staff to further deliver improved customer experience, and provide a seamless digital onboarding experience for retail customers. The partnership has enabled NBB to expand its retail banking offering by providing an upgraded mobile experience to its customers and improving operational efficiency.

NBB’s new digital banking experience taps Backbase’s Engagement Banking platform – a comprehensive suite of pre-built technology solutions allowing institutions to own and orchestrate every step of the customer journey. This includes the creation of a new, modern mobile and online banking journey for customers with personalisation. Key features NBB’s customers now enjoy include rapid, seamless onboarding – within 6 minutes – as well as instantaneous access to a full suite of banking services, such as account management, opening new lines of credit and debit card origination and others.

Backbase’s Engagement Banking Platform allows NBB to rapidly deploy solutions across all their lines of business, enabling faster innovation and allowing NBB to bring new products and services to market quickly and efficiently. NBB has also tapped partner Bring Global to work alongside its development and management team to ensure the successful implementation of Backbase’s technology.

Subah Al Zayani, Chief Executive – Retail Banking at National Bank of Bahrain, comments: “As our customers’ needs continue to shift, the ability to innovate quickly and pivot towards new digital technologies, channels and features is core to our strategy. Partnering with Backbase to accelerate our digital transformation and launch our new app has helped us more readily address our clients’ needs throughout various stages of their customer journey, guaranteeing excellent service and a sophisticated experience. By creating a seamless, unified digital banking platform, we’ve been able to offer state-of-the-art onboarding for customers and positively impact each customer based on their personal needs –offering the right financial solution at the right time.”

Matthijs Eijpe, Regional Vice President EMEA at Backbase, added: “We are thrilled NBB chose us to support their efforts to elevate their customers’ digital banking experience. The launch of their new app has already demonstrated the tangible benefits of our partnership to the end user; however, as NBB continues to grow and enhance their digital capabilities, we are providing a scalable model that matches their customers’ shifting demands both in a cost- and time-effective way, enabling NBB to enhance its infrastructure and processes to maintain its position as industry leader.”