Ziglu launches a new advertising campaign for cryptocurrency trading

By Joy Dumasia

Ziglu, which offers people access to a range of cryptocurrencies such as Bitcoin and Ethereum, has launched a new advertising campaign in Edinburgh with the slogan ‘Scotland, Your Capital is at Risk’. It will appear in over 200 outdoor locations and will run until 5th September 2021.

As more people start to invest in cryptocurrencies for the first time and the sector becomes more mainstream, Ziglu has launched its campaign to highlight how to manage the risks by investing safely, little and often. Around two-thirds (65%) of Ziglu customers bought cryptocurrency during the recent crypto price slump, taking advantage of the price fall, while 35% were selling. 

Ziglu, which offers current account services, and enables customers to buy and sell a range of cryptocurrencies, chose Edinburgh to launch its campaign as it is the capital of Scotland, with a growing number of Scots buying cryptocurrencies.

Following the recent price correction in Bitcoin and other cryptocurrencies, and their subsequent recovery, Ziglu says now is a good time for investors to reassess their holdings and plan for the long-term by focusing on regular monthly investment in the market.

Mark Hipperson, Founder and CEO of Ziglu, said: “Our app has been specifically designed to help investors that are new to crypto understand the risks and rewards in investing. For example, we enable investing small sums of money starting from £1 so that our customers can test the market first before deciding whether crypto is right for them. We believe crypto is a long-term play, and everyone should have the opportunity to invest in it for the future – but also to be able to do so wisely.”

Recently, IBS Intelligence reported that UK based money app Ziglu advises cryptocurrency investors to plan for the long-term as valuations recover across the market following the recent sell-off. Bitcoin prices have climbed more than 40% in the past month, with other cryptocurrencies including Ether, Litecoin and Dogecoin also recording solid gains while remaining on the whole well below previous record highs.