YES BANK partners with The Fintech Meetup to drive grass root level FinTech

By Leandra Monteiro

YES BANK has partnered with The Fintech Meetup to launch the fourth edition of The Fintech Yatra: a unique 60-day road journey spanning 10,000 km across rural and urban India, undertaken with the aim of accelerating the growth of the country’s FinTech ecosystem.

With this partnership, YES BANK hopes to further accelerate the FinTech revolution it had helped bolster by being the first Indian Bank to make APIs available to FinTech partners for financial transactions. One of the market leaders in the payment ecosystem with around 40% market share in UPI by volume coupled with significant share in IMPS, AePS and NEFT, YES BANK will leverage the forum to mentor these start-ups and co-create innovative solutions with them.

In addition to providing the start-ups basic banking services and access to funding and advisories on market strategy, the Bank will also extend its digital infrastructure to help these companies get ahead in the marketplace.

Speaking on the occasion, Ajay Rajan, Country Head, Transaction Banking Group, YES BANK said, “The financial services industry is on the cusp of a digital revolution and financial technology start-ups are leading this change. YES BANK has been on the forefront of collaborating with fintech start-ups and associating with The Fintech Yatra was a natural choice as it is a unique accelerator program that provides specialised services to start-ups across the country. Both the organisations share the belief that fintech start-ups will become the principle growth drivers in the new economy for both India and Bharat. It will be our endeavour to handpick start-ups from the program and offer them access to YES BANK’s digital banking infrastructure as well as robust customer network, in an effort to help them scale.”

Abhishant Pant, Founder, The Fintech Meetup opined, “It gives us immense pleasure to partner with YES BANK for the fourth edition of the Yatra. This will be a great opportunity for participating start-ups to take their business to the next level by bringing to them the necessary direction and mentorship to scale, a chance to co-create innovative solutions for YES BANK’s customers, and giving them access to a vast network of investors and VCs.”