YES BANK launches credit cards on RuPay Platform

By Leandra Monteiro

YES BANK has partnered National Payments Corporation of India (NPCI) to offer Rupay branded credit cards to its customers on the indigenously developed payment platform, offering another convenient avenue to extend the purchasing capacity of its customers.

YES Prosperity Rewards Plus credit card variant, crafted for the Bank’s YES Prosperity segment, comes with multiple benefits for customers. The most attractive of these include rewards points that mount up with every purchase on the Card, fuel surcharge waiver, accelerated rewards points on YES Cart and merchant offers enabled by the Bank in collaboration with NPCI, which has developed the RuPay card payment network.

The partnership was announced at the Digital Payments Utsav at New Delhi in the presence Shri Ashwini Vaishnaw, Cabinet Minister, Ministry for Railways & MeitY (Ministry of Electronics and Information Technology) and Shri Rajeev Chandrashekhar, MoS, MeitY.

In addition, a wide variety of deals and special offers across various merchant categories are available for YES BANK Credit card holders – all aimed to increase their savings. Customers shall enjoy benefits of the loyalty program with reward points that never expire along with industry leading features of sharing of reward points and extensive range of rewards catalogue.

Commenting on the launch, Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, YES BANK said, “We are pleased to announce our partnership with NPCI to offer our customers credit cards stacked with a range of benefits. The YES Prosperity RuPay branded credit cards complement the lifestyle requirements of our customers – simplifying their purchase experience. The partnership is aligned with our ongoing efforts to expand and diversify our credit offerings for customers, ensuring that their payment journeys are contactless, enjoyable and more rewarding.”

On this note, Praveena Rai, COO, NPCI said, “We are glad to associate with YES BANK for the launch of YES Prosperity RuPay credit card. We believe that this card will offer a delightful shopping experience to the customers with attractive benefits and rewards. RuPay is gaining significant momentum in the credit card space with an increasing user base. Our tie-up with YES BANK is a step forward to take RuPay cards to a varied customer base of the country and make it an Indian household product.”