YES BANK announces partnership with Visa to issue Credit Cards
By Leandra Monteiro
YES BANK announced its partnership with Visa to offer credit cards to its customers on the payment platform. With the partnership, the Bank commences issuance of select credit card variants, consumer as well as commercial, on Visa’s payment network – the transition has been achieved within a record time of less than 60 days, ensuring ease for customers across segments.
The suite consists of nine credit card variants on the Visa platform that service all segments – consumer cards, business cards, and corporate cards across YES First, YES Premia and YES Prosperity.
The Visa co-branded cards are loaded with attractive loyalty programs, under which reward points never expire and can also be shared or transferred to YES BANK Credit Card holders. Other benefits include attractive foreign currency markup and a bouquet of lifestyle privileges including airport lounge access and golf course privileges. The Bank is also in the process of completing technology integration with NPCI and plans to issue Rupay branded Credit Cards in due course.
Commenting on the launch, Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, YES BANK said, “Our partnership with Visa adds a new dimension to the Bank’s sustained efforts in transforming and elevating end-to-end credit journeys for our customers. With Visa’s payment and security system, our customers will continue to enjoy uninterrupted ease while using YES BANK Credit Cards.”
Sujai Raina, Head – Business Development, India, Visa said, “We are delighted to partner with YES BANK to launch an expansive suite of Visa solutions for their customers. At a time when consumers are turning to credit offerings for daily as well as discretionary spends, we are now extending an already strong relationship with the Bank – across debit, digital and acceptance solutions – to a wide range of credit offerings. Keeping in mind the varied consumers, businesses and corporate clients that the Bank caters to, Visa aims to help expand access and enable inclusion to digital payments across these segments.”
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