Worldline launches FlexPricing to empower Software Vendors

By Gloria Mathias

Worldline, a global payment service, has announced the launch of FlexPricing, a feature designed specifically for Independent Software Vendors (ISVs) to earn revenue in innovative and simple ways.

With FlexPricing, software vendors can quickly implement flexible pricing strategies that include charging a percentage fee on bank transfer transactions, adding custom fees, and letting Worldline take on their billing duties.

FlexPricing empowers partners to enhance their revenue models and optimise the billing experience for their merchants. They’ve highlighted three widespread use cases where this new offering addresses the evolving needs of software vendors who seek efficiency and profit maximisation:

• Percentage Charge on Bank Transfers: Software vendors can now charge a percentage rate on bank transfer (EFT/ACH) transactions, capitalising on a significant revenue opportunity that is competitive and aligned with market demands.
• Custom Fees: FlexPricing allows ISVs to define multiple types of fees that suit their business model—for example, an annual fee, monthly SaaS fee, or one-time integration fee—creating a tailored solution for each vendor’s unique needs.
• Simplified Billing: Worldline can take on billing responsibilities for its partners. This approach to billing reduces operational complexities by providing a clear and consolidated statement to clients. This not only enhances transparency but also facilitates easier invoice management.

FlexPricing is ideal for software platforms that integrate payments into their solutions. ISVs that facilitate bank transfer payments or work with membership, payroll, and subscription-based businesses are perfect candidates for this feature. On average, partners who leverage FlexPricing have the potential to triple their revenue-sharing amounts.

“At Worldline, we constantly strive to meet the needs of our partners, and FlexPricing is a direct response to those requests. FlexPricing opens new avenues for growth and profitability for software vendors, leading the charge in our customer-centric product strategy,” said Justin Passalaqua, CEO of North America at Worldline Merchant Services. “It’s a comprehensive solution that can adapt to various business models and market conditions.”