Vilja expands into Thailand to drive digital banking innovation

By Gloria Mathias

Vilja, a provider of next-generation digital banking solutions, has announced its expansion into Thailand, marking the company’s entry into the ASEAN market.

In a launch ceremony in Bangkok, attended by Thai industry leaders and government representatives, Vilja signed partnerships with four local companies to accelerate financial inclusion and innovation in the Thai banking sector.

The initiative is part of a broader effort to promote collaboration between Thailand and the Nordics, which aims to advance the digital economy and serve underserved segments.

The Ambassador of Sweden to Thailand, H.E. Anna Hammargren, gave an opening speech congratulating and expressing the Embassy’s support for Vilja and the local Thai partners’ initiatives. She stressed the importance of adopting innovative next-generation solutions to meet future challenges and reach sustainable development goals such as financial inclusion.

“Thailand is the second-largest economy in ASEAN, home to some of the region’s most advanced and prestigious banking institutions. We see that the rest of ASEAN closely follows developments in Thailand. With its mature infrastructure and economy, Thailand is well-positioned to leverage next-generation banking solutions to serve the underserved—a commitment we are proud to share with our local partners,”  said Fredrik Ulvenholm, CEO at Vilja.

Vilja Managing Director APAC, Juan Carlos Mauritz, explained, “Having these leading local partners’ trust proves the need for our solutions in the market. We need to work with the best local partners to make our technology widely available to enable the Thai banking industry further to reach underserved segments of the economy. Here, we are going beyond being a vendor, leading broad public-private partnerships to educate, explore, and connect our country’s combined knowledge and industries to find more innovative ways to set the best conditions for increased financial inclusion in Thailand.”

Thai FinTech Association Executive Committee member Thanobol Cenphakdee also announced a joint initiative led by Vilja, the association, depa, and the Swedish FinTech Association to increase FinTech collaboration between Thailand and the Nordics.