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ViewTrade delivers custom technology for Taiwan’s Fubon Financial

By Leandra Monteiro

July 29, 2022

  • equities
  • Fractional Trading
  • Fubon Financial

ViewTrade, Fubon Financial Fubon Financial Holdings, the second-largest financial company in Taiwan, selects ViewTrade as its chosen technology provider to grant Fubon’s clients access to U.S. markets for accounts of all sizes as well as the ability to buy fractional shares. Through its technology solutions, ViewTrade is now enabling Fubon’s retail customers to easily and regularly invest in the U.S. markets.

“We are thrilled to be working with Fubon and providing their customers with this new financial opportunity,” said Andy Liao, Business Development – Asia at ViewTrade. “Fractional trading via an omnibus account has made it possible to relieve the burden on retail investors to meet whole-share minimums. With fractional share trading, younger, newer investors can get an earlier start participating in the markets by investing.”

Contributing to a regular savings plan through the U.S. Equities Market is becoming a popular way to invest in Taiwan. Fractional trading, with its ability to facilitate dollar-cost averaging, is an important component provided by ViewTrade in the Asia market.

“Fractional trading allows us to provide investors, with small investment amounts, the opportunity to invest in high-priced stocks, which was once a pain point that we were unable to solve. Now, they can enjoy being the shareholder of Amazon, Google, Berkshire Hathaway, Tesla, Costco, etc.,” said Jiemin Wang, Head of Global Equities Product Team at Fubon.

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