TRAY & Alraedah team to boost digital transactions for SMEs in MENA

By Delisha Fernandes

TRAY, a cloud-native POS systems, has announced a partnership with Alraedah, a digital solutions provider based in the Kingdom of Saudi Arabia.

This partnership aims to empower small and medium-sized enterprises (SMEs) as well as larger enterprise customers across various industries in Saudi Arabia with electronic cash register solutions.

“With TRAY’s advanced technology, we are thrilled to elevate the value and quality of services offered to SMEs in Saudi Arabia,” said Paul Melotto, CEO of Alraedah Digital Solutions. “This partnership signifies our commitment to championing entrepreneurial growth and contributing to a comprehensive and integrated approach to servicing SMEs in Saudi Arabia. We recognize the great need for TRAY’s cloud-native enterprise-class POS systems in the market.”

Through this strategic partnership with TRAY, Alraedah Digital Solutions will offer hospitality operators in food and beverage, cafes, lounges, and more, an efficient, reliable POS solution to optimize customer business operations, enhance in-store consumer experiences and ultimately thrive in the digital era.

TRAY’s extensive experience in delivering electronic cash register solutions to businesses worldwide, coupled with Alraedah’s commitment to championing growth for independent and fast-growing brands, will empower and enhance existing service offerings such as POS financing, and also contribute to the overall development of the SME sector in Saudi Arabia.

“The signing of this agreement marks an important step in the growth and global expansion of TRAY, and we could not ask for better partners in bringing our technology to businesses in the Middle East,” said Peter Kellis, Chief Executive Officer of TRAY. “We see great synergies between our two parties as we continue to provide our restaurant partners the technology they need in a constantly evolving digital age. With this partnership, TRAY’s existing partners, many of whom have an international presence, will benefit as TRAY develops and perfects our international capabilities.”

The agreement between TRAY and Alraedah Digital Solutions expands Alraedah’s ability to serve SMEs, and establish a holistic ecosystem to support their growth, aligning with the goals of Vision 2030 to enhance Saudi Arabia’s GDP.