Tento named as the exclusive lending partner for WooCommerce

By Gloria Mathias

Tento, a FinTech company specialising in financial wellness tools for businesses, has announced its selection as the exclusive lender for WooCommerce, the e-commerce plugin for WordPress, in the US.

The partnership secures financial wellness tools and easy access to capital for WooCommerce’s extensive network of business owners.

With over 3 million merchant stores powered by WooCommerce worldwide and over 40% of the internet built on WordPress, this partnership has the potential to give merchants and business owners personalised tools like working capital, equipment financing, lines of credit and more.

Given the current harsh climate and lack of resources for small and medium-sized businesses, owners face significant obstacles when building good business credit and establishing healthy business practices. With a mission to help businesses attract long-term growth, Tento’s suite of innovative, radically simple financial products comes with hefty rewards and savings for businesses that thrive.

“We are incredibly excited to partner with WooCommerce and become the exclusive lender for their users,” said Andrew Paulson, CEO of Tento. “Tento is built for business owners by business owners. There’s no platform that’s rooting more for the everyday business owner than Woo—that’s why almost half the internet uses WordPress and why WooCommerce is the most-used eCommerce platform. Together, we can really help drive growth for these businesses by providing a solid foundation.”

As WooCommerce’s exclusive lender, Tento will provide customised lending solutions that cater to the unique needs of its diverse community of merchants, from recognised household-name brands to solopreneurs just starting.

“Tento and WooCommerce are natural platform partners,” shared Joern Aaseng, Director of Partnerships at WooCommerce. “We share a larger mission to help merchants build healthy businesses for the long-term, and Tento provides our millions of merchants with critical tools they need to succeed.”