Backbase delivers digital banking platform to power MyState Bank

By Gloria Mathias

Backbase, the global engagement banking platform, has delivered a new digital banking platform for MyState Bank to support future growth.

MyState has joined Backbase to modernize its digital banking offering. The company aims to simplify money management with an easier, more user-friendly, and secure platform for customers. The platform represents a leap forward in delivering seamless, customer-centric digital experiences to MyState customers.

Backbase has developed an engagement banking suite combined with a robust delivery methodology. Backbase’s powerful, flexible, and modular platform enables seamless integration with other technologies that the bank has invested in.

“To support our growth ambitions, we have chosen to invest in best-of-suite technology to provide the best possible digital and people-backed experience for our customers,” said Brett Morgan, Managing Director and CEO of MyState Bank. “The implementation has been smooth, and customers have reacted positively to the new highly rated app and digital experience.”

The Backbase Engagement Banking Platform supports MyState’s range of personal digital banking capabilities, including advanced personal finance management (PFM), payments (including Pay ID and digital wallets), deeply embedded threat and fraud protection and a sophisticated limits/notifications capability across all channels.

Iman Ghodosi, Managing Director—Australia and New Zealand at Backbase Australia, said, “We are excited to support MyState’s growth ambitions, with the Backbase platform as a key enabler. MyState is now well positioned to respond to the rapidly evolving needs of banking customers in Tasmania and to target growth on the east coast of Australia as a challenger brand.”

Anand Venkatachalam, Director for Customer Success at Backbase Australia, shared, “We are thrilled to see MyState’s implementation go live and deliver a truly world-class tailored customer experience. Ultimately, MyState Bank now has the machinery in place to continue innovation plans.”

“Since our partnership began, we’ve fostered a collaborate-to-win, success-driven mindset, and Backbase is eager to see this continue to flourish in the years to come.”