SadaPay partners with IDEMIA to revolutionise payments in Pakistan

By Edil Corneille

With IDEMIA’s Global FinTech Accelerator Card Program, Pakistan-based FinTech firm SadaPay can now effectively scale-up its operations and offer a superior payment experience. SadaPay’s approach to financial services is to offer free basic services by bypassing the high costs of physical bank branches and staff. Instead, they will be focusing on solving deep-rooted problems in Pakistan’s financial services landscape through a seamless and delightful mobile-first experience.

SadaPay was granted approval by the State Bank of Pakistan at the end of 2020 to begin pilot operations. During its pilot phase, SadaPay will offer digital payment services such as allowing users to send and receive local transfers via its app, and issue a Mastercard debit card to its customers. With time, they plan to add more features and products based on user feedback. SadaPay chose IDEMIA’s Global FinTech Accelerator Card Program in order to effectively scale-up and meet these demands.

“We are pleased to work with IDEMIA to commence and eventually scale-up our operations. With IDEMIA’s knowledge of the local market and capability to rapidly respond to our needs, it allows us to focus on our mission of delivering financial services to the wider public that are sada (simple) and inclusive, ” said Brandon Timinsky, CEO and Founder, SadaPay.

Courbevoie-based IDEMIA currently works with over 1,900 financial institutions around the world. The Global FinTech Accelerator Card Program is a fast-track program designed to enable new entrants to the industry, such as SadaPay, to utilise IDEMIA’s network of personalisation centers and financial services to reach more customers. With a full-service card personalisation centre in Karachi, IDEMIA has been partnering Pakistani financial institutions for over a decade.

“As a global technology partner to the payment industry, with a strong presence in Pakistan, IDEMIA is pleased to suport SadaPay in its ambitions to grow and extend the availabity of digital payment services to even more people,” said Julia Schoonenberg, Senior Vice President (Middle East and Africa), Financial Institutions, IDEMIA.