ROLLER launches embedded financing solution with Adyen

By Aarav Garg

ROLLER has partnered with Adyen to launch an embedded financing solution aimed at leisure and attractions businesses across multiple international markets.

The new offering, ROLLER Capital, is powered by Adyen’s Capital platform and enables venue operators to access business financing directly within the ROLLER platform. According to the companies, more than US$1 million in business loans was disbursed during the first week of the initial rollout to selected customers.

“Our venue operators run capital-intensive businesses with sharp seasonal peaks – a trampoline park preparing for school holidays, a family entertainment center investing in upgrades ahead of the holidays. Adyen Capital lets us put working capital in their hands in hours, not weeks, directly inside the platform they already use every day.” said Chris Rich, VP of Financial Services at ROLLER.

ROLLER said the financing solution is designed to support businesses such as trampoline parks, family entertainment centres and cultural attractions that require quicker access to working capital. Eligible customers can access pre-approved financing offers based on sales performance and request funding through a simplified digital process.

“Platforms like ROLLER are at the heart of a venue’s operations. By embedding financial services like ROLLER Capital, they are providing massive value to operators at a clear point of need,” said Roelant Prins, Chief Commercial Officer at Adyen. “We are thrilled to support ROLLER as they expand this offering globally, helping leisure businesses thrive through simplified access to funding.”

Loan offers range from US$500 to US$100,000 in supported currencies, with repayments automatically adjusted as a percentage of daily sales volumes. The companies said the structure is intended to provide more flexible repayment conditions aligned with business performance.

The service is now available to ROLLER customers in the United States, Canada, Australia, the United Kingdom and Ireland, with expansion planned into additional European markets including Finland, the Netherlands, Spain and Sweden.

ROLLER first adopted Adyen for Platforms in 2021 as part of its broader payments infrastructure strategy. The launch reflects continued growth in embedded finance solutions, as software providers increasingly integrate lending and financial services directly into operational platforms serving small and medium-sized businesses.