Robocash Group rebrands as UnaFinancial, set to offer new credit solutions

By Gloria Mathias

Robocash Group has relaunched its new brand identity, UnaFinancial. The Group is going to shift its focus from alternative lending to building a broader financial ecosystem that will address the spending, borrowing and investment demands of its customers in existing and new markets.

The Group has focused on providing access to finance for the underbanked population in emerging markets. In recent years, however, the customer profile and their preferences have been transformed alongside the Group’s development and the rapid digitalization of society.

“In order to cater to customers’ evolving needs and reach a broader audience, UnaFinancial is set to diversify its product line. It will introduce new credit solutions, such as buy now, pay later (BNPL), credit lines and credit cards, transaction opportunities and digital investment services. Moreover, the Group is now expanding its operations into new markets in Central Asia, Latin America and the Middle East,” said Natalia Ishchenko, Chief Executive Officer of UnaFinancial.

Ishchenko added, “UnaFinancial brand reflects our mission to give a helping hand in every financial situation quickly, conveniently, and honestly. The launch of new products will be an integral part of our transformation that will form the core of our product line, creating additional value for customers and all stakeholders. We believe that UnaFinancial will build upon what Robocash Group has accomplished over the years, providing diversified services to address the needs of modern borrowers and investors.”

In 2021 Robocash Group, recently named UnaFinancial, launched UnaCash, a BNPL service in the Philippines. It is a people-centric instalment solution that enables the purchase of merchandise from its partners online. Later in July 2023, traditional POS loans were launched in the Philippines.

Headquartered in Singapore, Robocash Group (UnaFinancial) is a group of companies that provides fintech services in seven markets of Asia and Europe. All Group products are built using artificial intelligence, machine learning and data-driven technologies to provide precise and comprehensive risk management.