LXME’s women centric RuPay ‘Dream Card’ debuts at GFF 2023

By Gloria Mathias

LXME, an India-based Neobank unveils Dream Card for women at Global FinTech Fest with an aim to support women and their ambitions and aspirations.

This launch taps into the reflecting shift in the Indian financial landscape, and the expanding influence of Women in the industry.

In a significant milestone for gender-inclusive finance, LXME, India’s first financial platform for women, launches its newest offering, the LXME Dream Card powered by Transcorp at the Global FinTech Fest making it the only women-centric financial offering to be launched at the festival.

The LXME Rupay Dream Card is tailor-made and is set to revolutionize the way women approach budgeting, shopping, and financial independence. Beginning with this prepaid card, they can effortlessly segregate their expenses. It opens a world of exclusive shopping privileges. The firm has partnered with renowned brands such as Goodglam Group (comprising myGlam, The Mom’s Co., Sirona, St Botanica), Suta, Bookeinstein, and many others, to offer cardholders enticing discounts each time they make a purchase.

Another of the distinguishing features of the LXME Dream Card is its fixed preload limit and that it is not linked to a specific bank account, ensuring a secure shopping experience for its users. It provides women with financial freedom and peace of mind.

This versatile card extends its utility to mothers, allowing them to offer pocket money to their children in a cashless and educational manner. It empowers youngsters to learn about finances and develop efficient money management skills from an early age.

At the launch, Priti Rathi Gupta, Founder LXME, said, “The Dream Card is indeed a vehicle for realizing women’s aspirations. We envision this card as a catalyst for empowering women to become savvy budgeters, a crucial first step in mindful personal financial planning.”

Ridhi Doongursee, Co-founder LXME added, “Half of the world’s population is women, the other half is given birth to by women. We’re proud to lead the way in recognizing women’s pivotal role in shaping the future of this industry. Just like our existing offering, LXME Dream Card is another empowering tool for women to achieve financial independence.”