back Back

Muse Finance appoints ex-NatWest exec Julie Ashmore COO

By Gloria Methri

May 26, 2023

  • BNPL
  • Business Finance
  • Embedded Finance Offerings
Share

Julie Ashmore, COO, Muse Finance, Lending, SME Financing, UK, FinTech
Julie Ashmore, COO, Muse Finance

Muse Finance, a working capital business finance provider has appointed Julie Ashmore as COO, to help achieve its ambition to reach 30,000 customers and provide £1.5 billion of SME financing in the next three years.

With over three decades of experience in FinTech, Ashmore was previously CEO of NatWest Rapid Cash, where she led a 50-strong team that grew the client base more than 700x in over two years.

Whilst at the helm, Ashmore developed the digital working capital product at NatWest to include digitising the end-to-end process, making working capital easy for clients to access as well as operationally efficient for the bank.

Ashmore will use this experience and pedigree to lead Muse Finance into its next phase of growth. She will spearhead the company’s sales, operations, user experience, and risk functions. The appointment comes soon after Muse Finance launched BNPL for businesses as part of its Working Capital suite of embedded finance products and services.

Julie Ashmore, COO of Muse Finance said, “I am thrilled to join the innovative team at Muse Finance at this exciting stage. I am looking forward to continuing to support small and medium-sized businesses in an industry I am so passionate about. I truly believe that Ann and the team at Muse are those people who will make a huge difference in this industry and I am proud to be joining them. ”

Ann Juliano, Founder and CEO of Muse Finance said, “Julie not only has exceptional experience along with institutional-level professionalism but she also has a passion for building and creating the best customer digital experience. As we have seen from her many successes, Julie knows how to execute and deliver a tech platform that benefits the client without jeopardising risk. It is very rare to find someone like Julie that has the combination of skill, experience, and technical know-how. Her addition comes at an exciting time for the business, and her innovative and adventurous mentality is exactly what Muse stands for – we are thrilled to have her on board.”

Prior to NatWest Rapid Cash, Ashmore was Commercial Director at GrowthStreet, a UK-based FinTech providing an overdraft alternative for working capital needs. She has also held other senior leadership roles including at HSBC as Head of SME Lending and Bibby Financial Services as Managing Director in the South West.

Previous Article

May 26, 2023

Sastrify, the platform for managing SaaS Subscriptions raises $32m

Read More
Next Article

May 29, 2023

OMA Emirates Group & UnionPay International partner to develop SoftPOS

Read More






IBSi Daily News Analysis

Data privacy

July 16, 2024

BNPL

Rise in sophisticated attacks, state-level threats, and increased ransom DDoS Incidents

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

Today

4 Lending platforms making loans more accessible for Indian SMEs

Read More

Today

FIS & Lendio launch ‘SMB Digital Lending’ to boost small business loan processes

Read More

July 16, 2024

Paycorp expands embedded business funding service to the UK

Read More

Related Reports

Sales League Table Report 2024
Know More
Global Digital Banking Vendor & Landscape Report Q2 2024
Know More
NextGen WealthTech: The Trends To Shape The Future Q4 2023
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q1 2024
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2024