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Mashreq & Visa introduce Mashreq NEO Visa card in Egypt

By Delisha Fernandes

April 25, 2024

  • fintech Egypt
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Visa, SAPMashreq Egypt, in collaboration with Visa, has announced the launch of the Mashreq NEO Visa Card to enhance banking experiences for Egyptian citizens.

The Mashreq NEO Visa Card represents a fusion of technology, seamless banking services, and exclusive benefits tailored to meet the evolving needs of consumers. As part of this initiative, Visa’s new brand ambassador, the famous Egyptian-international football player, Mohamed Salah, will feature in Mashreq NEO Visa Card advertising in Egypt.

“We are thrilled to unveil the Mashreq NEO Visa Card, a testament to our commitment to innovation and customer-centric banking solutions”, said Amr El Bahey, CEO, Mashreq Egypt. “With Visa’s expertise and Mohamed Salah’s star power, we are empowering individuals with convenient, rewarding, and personalized experiences. This milestone represents our unwavering commitment to transforming the banking landscape, placing our valued customers at the heart of every innovation”.

Targeting youths and Egypt’s underbanked segments, Mashreq Egypt`, through Mashreq NEO account, seeks to help people take their first step on their journeys towards financial responsibility through a seamless digital experience.

Malak El Baba, Vice President and Egypt Country Manager, Visa added, “Our partnership with Mashreq is a testament to our shared commitment to innovation, accessibility, and the empowerment of individuals. The Mashreq NEO Visa Card represents a fusion of cutting-edge technology, seamless banking services, and exclusive benefits tailored to meet the evolving needs of consumers. Just as Mohamed Salah’s journey exemplifies the power of small steps leading to great success, our goal is to help people take their first steps towards financial responsibility through a seamless banking experience.”

Last month, Mashreq Egypt introduced its Mashreq NEO account, aimed at enhancing banking interactions and catering to diverse segments of Egyptian society. The new account, available for Egyptian citizens aged 15 and above, offers a seamless banking experience through the Mashreq Egypt mobile application.

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