Klarna launches price drop widget for holiday season

By Sunniva Kolostyak

Klarna, the Swedish payments FinTech, has launched an iOS widget to allow consumers to view price drops, deals and sales ahead of the holiday shopping season.

The widget, available to Apple users, is launched alongside curated holiday wish lists, deals and content in-app, particularly as many shoppers this year are having to buy holiday gifts online.

Daniel Lange, Senior Product Director at Klarna, said: “With online shopping becoming the new norm and as people prepare for the upcoming holiday season, the Klarna app can play an integral role in simplifying this busy shopping period.

“With these new features, we want shoppers to feel in control while getting access to all of the best products and brands in a simple and tailored way, all from the comfort of home.”

Users can access the tool by downloading the latest version of the iOS app and add the Klarna wish list widget, available in three different sizes, to their home screen. Consumers receive real-time updates on price changes for their saved items by simply looking at the home screen on their smartphone.

The widget rotates through a selection of shoppers’ most relevant items and saved products based on price updates to make sure they do not miss an opportunity. The widget is a permanent extension of the Klarna app experience that can be used well beyond the holiday season.

In the Klarna app itself, shoppers can browse curated Wish Lists and personalised deals based on price points, shopping categories, and holiday gift recipients.

The app is now also providing a variety of personalised content aimed to inspire shoppers, alongside trending Black Friday shopping deals from key merchants. The deals section will provide users with a dedicated space to search and browse a list of thousands of merchant discounts that are updated daily.

Klarna, a global payments provider and ‘buy now pay later’ specialist, announced a $650 million funding round in September, at a post-money valuation of $10.65 billion, which ranks Klarna as the highest-valued private FinTech in Europe and as number four worldwide.