iSTOX rebrands itself as ADDX, launches new mobile app

By Leandra Monteiro

Private capital platform iSTOX is rebranding itself as ADDX as it enters a phase of fast-paced growth. The digital securities exchange will also facilitate at least 20 more issuance deals this year, more than double of the deals completed in 2020.

Among these issuance deals are new product lines, including private equity (such as pre-IPO unicorns), structured products, products that provide exposure to cryptocurrencies and commercial papers. The new investment opportunities will accompany product lines rolled out in 2020 – such as hedge funds, private REITs and wholesale bonds – forming a more complete range of private market offerings. With a wider range of products, the ADDX platform can better fulfil the portfolio diversification needs of investors at different points along their investment journeys. The fractional ownership made possible by digital securities allows investors to manage risk and to pick and choose holdings with the goal of reducing correlation to the public markets and to their overall portfolio.

Accompanying the fresh brand name is a newly-launched ADDX mobile app, now available on both Apple and Android devices, to enable users to invest in the private markets on the go as well as on the ADDX desktop website. Existing investors can log on to the new ADDX platform with the same username and password to view their current investment holdings or to trade.

The company expects to grow to about 100 employees by the end of the year, up from 70 at the end of 2020. The product, tech and growth teams will expand, with plans to recruit product managers, UI/UX designers, developers, blockchain researchers and capital markets associates.

Oi Yee Choo, Chief Commercial Officer of ADDX said, “The rebranding to ADDX marks an important milestone in the company’s journey. iSTOX was launched in 2017 with just four team members, focused on making safe and regulated Security Token Offerings – or STOs – a reality. We achieved that when we were licensed by the Monetary Authority of Singapore (MAS) as a financial institution last year. With ADDX, we are supercharging our growth towards the same mission of democratising the capital markets. The demand for fairer and more equal investing opportunities for accredited investors has never been greater, and we have built the infrastructure to make those opportunities available for the first time. The new mobile app, product lines and issuances planned for 2021 reflect a new ambition and new pace of expansion. We will become the single platform accredited investors go to for all their private market investing needs. In the longer term, we hope to serve retail investors as well.”

Ms Choo added, “The bigger picture we see is technology transforming the private markets in a profound and fundamental way – it is hard to overstate this. Powered by blockchain and smart contract technology, digital securities are significantly more efficient than traditional ones. They allow much broader access to the private markets by both issuers and investors, matching capital with fundraising companies at a faster speed and lower cost. Eventually, the line between the private and public markets will blur, because substantial capital can be raised before an IPO happens – if companies find IPOs to still be relevant. Individual investors benefit from participating in the higher-growth phases of companies, while companies have more space to focus on their long-term plans if they can put off a public listing for a few more years. A revolution of this nature in the capital markets has not happened since the advent of electronic trading. There is no turning back the clock.”