Grab and OpenAI to develop advanced AI solutions in Southeast Asia

By Gloria Mathias

Grab, a superapp in Southeast Asia, and OpenAI have collaborated to build and deploy advanced AI solutions that enrich the Grab experience for users, partners, and employees.

This collaboration with OpenAI in the region uniquely combines the development of AI tools for Grab users and partners with an initial pilot deployment of ChatGPT Enterprise for Grab employees.

Grab will access OpenAI’s technical and strategic expertise to partner on solutions tailored to the specific needs of users in Southeast Asia, focused on three key areas:

• Accessibility: Grab will leverage text and voice capabilities to make its services more accessible to all users, particularly the visually impaired or elderly, who may otherwise find it challenging to navigate the on-screen app interface.
• Customer support: Grab will explore using AI technology to build customer support chatbots that can better understand user problems and help resolve them faster.
• Mapping: We will seek to leverage OpenAI’s vision capabilities to enhance its map-making efforts through greater automation and higher-quality data extraction from visual images. This means GrabMaps can be updated even faster, delivering a better experience to consumers and driver-partners.

Philipp Kandal, Chief Product Officer, Grab said, “We’ve been a pioneer of AI adoption in the region and believe that generative AI has a lot of potential to further transform the way we solve problems for our partners and users. We’re excited to work with OpenAI as a partner to help accelerate the exploration and use of this technology within Grab. Our goal with any new technology has always been to use it to solve real problems at scale. Equipped with the latest tools, we look forward to building novel and delightful experiences for our customers while improving the way that every Grabber works.”

Brad Lightcap, Chief Operating Officer of OpenAI shared, “We’re excited to work with Grab and together explore how advanced AI can benefit Grab users, partners, and employees across Southeast Asia.”