Moneythor & Yoyo Group offer loyalty campaigns to digital banking customers in SA

By Delisha Fernandes

Moneythor, a provider of personalisation solutions for financial services, has integrated with Yoyo Group, the customer loyalty and rewards software provider, to make personalised loyalty campaigns accessible to digital banking customers in South Africa.

The integration brings together Yoyo’s diverse catalogue of rewards and Moneythor’s personalisation engine to offer banking customers engaging, personalised and timely rewards based on their previous behaviours and transactions.

Speaking on the integration capabilities with Moneythor, Mia Morkel, Chief Commercial Officer at Yoyo Group, said, “Our mission is to enrich lives, empowering companies to thrive through seamlessly integrated rewards that delight their customers. By having Moneythor integrate to our Rewards engine, we can help financial services providers to improve their bottom-line through continued innovation in loyalty offerings.”

Yoyo Group’s catalogue of rewards from South African-based retailers and merchants can be seamlessly integrated into Moneythor’s engine to bring tailored and contextual loyalty campaigns to customers in real-time. Additionally, the seamless integration enables bank employees to manage and set up redemption rules for vouchers and rewards quickly and efficiently.

Moneythor provides an all-in-one personalisation engine for financial services that delivers actionable data-driven insights, recommendations, and nudges to support the entire customer journey from acquisition to activation to engagement. Examples of these include money management nudges, budgets, savings goals, predictive forecasts, financial literacy material, relevant offers, referral campaigns, gamification, loyalty programs and more. Headquartered in Singapore, Moneythor is also present in Paris, Dubai, Sydney and Tokyo. Moneythor’s broad geographical footprint includes financial institution clients in Australia, France, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Saudi Arabia, Singapore, South Africa and the UAE.

Martin Frick, Moneythor CEO added “We are delighted to be working with the team at Yoyo Group, to continue bringing our personalised loyalty campaigns to South Africa. By accessing Yoyo Group’s diverse catalogue of rewards we can optimise digital banking loyalty campaigns and drive measurable business results for our banking clients.”