FormFree rebrands with the mission to expand financial inclusivity

By Pavithra R

FormFree, a market-leading fintech company whose patented technology is building a more inclusive credit decisioning landscape has launched a new visual identity designed to reflect its mission of empowering consumers and lenders with a transparent view of borrower financial DNA. 

FormFree has unveiled a new website that interacts to both consumer and lender audiences about how its AccountChek and Passport solutions enable better financial decisions. It’s patented technology verifies and analyzes borrower financial DNA: direct-source asset, income, employment, identity and public records data to provide more accurate and holistic picture of a borrower’s ability to pay (ATP) than traditional credit scoring alone.

“FormFree is ushering in a new era for lending, turning the current lender-driven verification model on its head and empowering consumers with transparency into and control over their financial DNA. With our visual rebrand and new website, we are able to tell the story of how greater insight into consumer financial DNA opens the door to improved credit decisioning and a more financially inclusive U.S. economy,” said Sarah Crossley, director of marketing at FormFree. 

Founded by former Wall Street executive Brent Chandler in 2008 FormFree is an Athens based FinTech provider of lending technologies. The FinTech’s vision is to give every consumer better financial agency and self-determination, turning the lending paradigm on its head so that borrowers are empowered. It’s AccountChek, and Passport solutions are used by thousands of lenders and millions of consumers each year.