Exactpro appoints Hiroshi Matsubara as Director of BD in APAC

By Leandra Monteiro

Exactpro, a software testing services provider for financial market infrastructures announced the appointment of Hiroshi Matsubara as Director of Business Development for Asia-Pacific (APAC), with responsibility for leading the firm’s expansion in the region effective from 17 May 2021.

In his new role with Exactpro, Matsubara will spearhead the company’s expansion by serving the company’s clients in Japan and the entire APAC region. Matsubara joins Exactpro after establishing his own consultancy firm Pine Grove Research, earlier this year. His firm is focused on new technologies in financial markets. Since 2007, Matsubara has also been serving as Co-Chair of the Japan regional committee of the FIX Trading Community and has been taking an industrial thought leadership role.

Previously, he spent 17 years overseeing product marketing and communication activities in Fidessa (now ION Group) in Asia after holding various product marketing positions both in Japan and overseas (UK and US).

Matsubara’s career experience, spanning over three decades, started in the marketing of financial information and electronic transaction products by joining Reuters (now Refinitiv, part of LSEG) as a graduate trainee in 1987.

Hiroshi Matsubara, Director of Business Development (APAC), Exactpro said, “This is an exciting time to be joining Exactpro’s global team. As financial markets transform and face further digitalisation challenges, with the evolution of DLT and digital assets, it is now more critical than ever to ensure the highest levels of system quality assurance. I look forward to working with the team to drive Exactpro’s growth into Japan and the wider Asia-Pacific region.”

Iosif Itkin, CEO and co-founder of Exactpro said, “We are very pleased to welcome Matsu to the global Exactpro team. Matsu will be able to draw on his extensive industry experience to build on the success of Exactpro as we look towards growing our presence and expand our offering to clients in APAC.”