Dropp launches payment services for the creator economy merchants

By Edlyn Cardoza

Dropp is a cost-effective, digital micropayment transaction platform enabling payments in FIAT ($USD) and cryptocurrency, has incorporated three new merchants, SubscribeStar, Inara.World and Chillfiltr onto its payment platform. All three merchants join Dropp’s payment system to financially empower independent content creators that use their platforms to connect with their fans. Through the integration with Dropp, authors, musicians, videographers, graphic artists, and others in the creator economy now can accept micropayments for their creations and be paid immediately and cost-effectively, increasing their revenue stream and helping with cash flow.

Dropp offers a profitable micropayment option with dramatically reduced transaction fees relative to credit cards. Dropp offers a profitable micropayment option that has been built specifically to provide a cost-effective option for small-value payments. The technology is designed to give merchants pricing flexibility that enables purchasing options such as pay-per-use, micro-subscriptions, micro-royalties, and micro-donations, which help retain and attract a new customer base and opportunities to add a new revenue stream. Dropp gives consumers affordable access to products and services on an a la carte basis that may have previously only been available via a monthly or yearly subscription.

SubscribeStar is an independent subscription platform for musicians, virtual artists, and educators, tailored for anybody with an established or emerging audience and everyone who produces engaging content regularly. SubscribeStar is the most reliable, transparent and flexible platform for content creators (i.e. “Stars”) to get a sustainable income and connect with their crowd.

“The content creator market is huge – whether for authors, artists, musicians etc., content creators are looking to be fairly compensated for their work on a timely basis,” said SubscribeStar spokesperson. “We initially planned to use Dropp for the micro-donations service for our Stars but because implementing the recurring payments option, i.e. micro-subscriptions, for our content creators was so simple and profitable, we had to go all in. We are not aware of another payment system that offers small merchants this type of functionality.”

Inara.World enables authors to get paid directly for every page stream of their eBooks and for readers to discover eBooks by paying for one page at a time. Inara brings authors a new paradigm and framework for engaging readers and for making a living from their work. The Inara team has a deep background and years of experience publishing traditional and new-era digital books. Inara is a Hedera Use Case listed on the Hedera Hashgraph site.

“Content Creators who work with Inara know that when the page turns, the author earns”, said Inara CEO and Founder Glenn McCreedy. “Implementing Dropp allows our authors to collect micro-royalty payments that charge per page, as well as whole “book value” purchase without hefty fees.”

Chillfiltr is a content creation platform that shines a light on independent music, prose, and poetry worldwide. Chillfilter’s mission is to elevate the next generation of independent artists.

“We’re excited to join Dropp and leverage the micro-donations feature to help readers and music fans support the content they love,” said Krister Axel, Editor of CHILLFILTR. “In the very near future, we plan to implement Dropp’s recurring payments, i.e. micro-subscriptions, option to better serve our content creators by allowing them to receive payments directly through our new submission platform. Dropp’s technology is what makes that possible.”

Dropp’s micro-payment platform is designed with the new emerging creator economy in mind. It works particularly well for independent content creators and firms that host musicians, graphic designers, instructional video creators, game developers, and NFT creators. The platform allows creators to accept micropayments, micro-donations, tips, micro-royalties, and recurring payments from fans. Dropp’s cost-effective fee structure, capabilities like inbuilt automated referral incentive, offers, payments in FIAT & Crypto, and frictionless experience provides content creators with all the key functions required to accept payments and grow their business.

“We are thrilled to announce that SubscribeStar, Inara and Chillfiltr are part of the Dropp ecosystem, as they all work closely with the Content Creator economy, where there is a huge need for a fair and timely compensation system for content creators, we believe Dropp will help turn creators in to entrepreneurs and founders,” said Dropp CEO and Founder Sushil Prabhu. “Content creators and small merchants deserve a simple, straightforward way to make money in the constantly changing digital world. We are thrilled these companies share our vision of equitable next generation digital payments.”

The Dropp platform was developed by a team specializing in regulated banking technologies and was built on the Hedera Hashgraph network, a high-performance public distributed ledger network. Dropp is unique as a micropayment option that facilitates payments in U.S. dollars and Hedera’s native, energy-efficient cryptocurrency HBAR.

Since Dropp’s initial launch in 2021, Dropp has actively accepted payments for DragonGlass, a cloud-based service that provides live and historical data on the Hedera Hashgraph network. In 2022, Dropp is focused on empowering merchants and content creators with monetization capabilities such as micro-royalties, micro-donations, micro-subscriptions, and recurring payment management functions. New digital innovations such as the metaverse and other digital ecosystems offer a remarkable opportunity for merchants to capitalize and profit from small payments that haven’t been an option before with payment applications.