DivideBuy and Acquired.com partner to modify checkout process

By Gloria Methri

UK LendTech DivideBuy has partnered with payments specialist Acquired.com, to offer its merchants smart automated tools that reduce the number of failed transactions, boost approval rates, and offer smooth payment experiences for customers.

FCA-regulated Acquired.com offers custom-built payment processing and digital banking solutions to solve the challenges businesses have when processing, collecting, and remitting payments.

Staffordshire-based DivideBuy will leverage Acquired.com’s gateway and automated tools to optimise payments, routing transactions through different payment rails and acquirers to increase acceptance rates for merchants.

Teresa Byrne, Chief Commercial Officer at DivideBuy, said “Our partnership with Acquired.com provides game-changing levels of insight and service that were not available until now, and which promise to transform merchants’ sales performance. I cannot wait to see how Acquired.com’s toolkit will accelerate DivideBuy’s delivery of even more customer payment choices, and stronger revenues for merchants.”

A key component of the deal is the Account Updater tool, which will enable DivideBuy’s merchants to avoid declined payments based on out-of-date card and account details.

Account Updater allows businesses to take recurring payments, by automatically updating shoppers’ payment information whenever it changes, including account or card number, name, providers, and card expiration dates.

Another benefit is that DivideBuy’s merchants can send customers secure payment links (Pay-By-Link) via email or text, enabling them to choose another payment method of their choice to complete the transaction.

Mark Johnson, Commercial Director at Acquired.com, said “Acquired.com is ideally placed to support DivideBuy’s payment processing needs at a very exciting time for the business. We are looking forward to working closely with DivideBuy to further their customer-centric approach to interest-free credit and transform their payments ecosystem as they grow.”