DivideBuy partners with CRM platform Salesforce

By Gloria Methri

UK LendTech DivideBuy has announced a partnership with Salesforce, the cloud-based customer relationship management (CRM) platform, to offer instant onboarding for its merchants and partners.

DivideBuy’s merchants will be able to refer their own partners to DivideBuy and benefit from en-masse instant onboarding, through which they can offer POS finance solutions to wider customer bases straight away.

Leveraging artificial intelligence and machine learning to offer intuitive CRM, DivideBuy will empower merchants to tap into enhanced self-serve capabilities and automated process improvements.

Teresa Byrne, Chief Commercial Officer at DivideBuy said, “Our company is leading the charge as a dynamic credit provider in the eCommerce space, and so it is critical that the technology we offer our customers upgrades in line with this growth. The partnership with Salesforce will enable DivideBuy to break onboarding records, with merchants up and running in times never seen before in the industry.

“Salesforce’s end-to-end solution will support DivideBuy’s full offering, ensure real-time feedback for merchants thanks to its machine learning capabilities, and give predictability on performance to help merchants to plan for important days in the retail calendar such as Black Friday. It will also mean that DivideBuy will be able to onboard new merchants at a much faster rate,” said.

This news is the latest in a series of FinTech-focused partnerships for Salesforce, which is aiming to build its support of the merchant sector through a combination of direct outreach, omnichannel strategies, and retail industry insights.

Ryan Joyce, Head of FinTech for UK&I at Salesforce, said, “Salesforce’s mission is to bring companies and customers together through our integrated CRM platform that gives all operations — including marketing, sales, commerce, and service — a single, shared view of every customer. We’re delighted to be working with such a customer-focused company in DivideBuy to provide its merchant customers with smoother journeys and improved experiences, and to help the growing POS finance market and the wider FinTech sector.”