BR-DGE joins forces with Sift to tackle payment fraud

By Gloria Methri

Payment orchestration provider BR-DGE has partnered with Sift, the expert in Digital Trust and Safety, to support merchants in the fight against payment fraud. The partnership will give BR-DGE merchants access to Sift’s machine-learning platform for fraud and risk decisioning via BR-DGE Connect, its payments ecosystem connectivity tool.

By working together, merchants will be able to benefit from the combined integration of payment orchestration, network tokenisation, and a complete fraud prevention platform. Harnessing both BR-DGE Vault, a Network Tokenisation product, and Sift’s AI-powered decisioning engine, together will create a more secure and seamless payment experience for merchants and consumers.

With BR-DGE payment orchestration, merchants can ensure sensitive payment data is encrypted for the full end-to-end payment lifecycle through BR-DGE Vault, offering faster review times, higher conversion rates, and improved decision accuracy. This is further enhanced by Sift’s extensive platform of fraud management tools, providing merchants with a secure, frictionless checkout experience.

Commenting on the partnership, Tom Voaden, Head of Partnerships at BR-DGE, said, “Tackling fraud and protecting customers at the payment checkout is one of the biggest challenges facing merchants right now. When it comes to delivering a best-in-class payment experience, it is vital that merchants have access to market-leading fraud protection tools that also streamline the customer experience. By joining forces with Sift, BR-DGE can offer merchants access to an additional layer of security, promoting trust and loyalty amongst customers. We are delighted to be working with the team at Sift on this exciting partnership.”

Dave Scholtz, SVP of Global Partnerships at Sift, said, “As consumers have adopted different payment methods, merchants have needed to respond in kind by providing them with choice during checkout. Yet with different checkout options comes new fraud risks. By partnering with BR-DGE, Sift customers can get the best of both worlds – the payment experience their users demand, without the fraud risk.”

By leveraging BR-DGE’s independent payment orchestration platform and its network of payment innovators, partners are empowered to acquire new merchants, accelerate onboarding, and gain access to a wealth of marketing and sales resources.