BR-DGE partners with Hands In to streamline payments for merchants

By Gloria Methri

Payment orchestration provider BR-DGE has launched a partnership with Hands In, the innovative payments solution that enables customers to split the cost of purchases at the checkout.

BR-DGE’s Partnership Program brings together over 300 payment providers and technology solutions to enable merchants to optimise their payments stack, access the latest payment innovations, and benefit from payment orchestration.

Founded by Samuel Flynn, Hands In has built an innovative solution that allows customers to split their basket equally, by item or with custom amounts, and invite all group members to participate.

This collaboration gives BR-DGE merchants access to Hands In’s cost-splitting solution via BR-DGE’s Connect solution. It helps reduce friction at the checkout for group bookings, drive sales, and enable merchants to meet the changing payment demands of consumers.

The partnership is especially relevant to merchants in the travel, leisure, and hospitality sectors where group payments have higher failed payment rates due to customers often purchasing the entire cost of travel, trips, and excursions on one card.

“By partnering with BR-DGE, Hands In can demonstrate its seamless integration as a plug-and-play solution for payment orchestration platforms, gateways, and acquirers,” said Samuel Flynn, Founder and CEO of Hands In. “This collaboration marks a significant milestone in our company’s growth, and we are thrilled to collaborate with the forward-thinking team at BR-DGE to bring this solution to the travel and hospitality sector.”

Commenting on the partnership, Tom Voaden, Head of Partnerships at BR-DGE added, “Working with Hands In, BR-DGE merchants can access the very latest technology in payments and provide their customers with the best possible experience when making purchases. We are excited to work with the team at Hands In whilst enabling our merchants to drive revenues by plugging into the best payment solutions at speed.”