Bitcoin Well launches Bitcoin Academy in partnership with Athabasca University

By Edlyn Cardoza

Bitcoin Well, a company providing convenient, secure and reliable ways to buy, sell and use bitcoin, recently announced the launch of Bitcoin Academy, a free online educational curriculum created in partnership with PowerED™ by Athabasca University and creative agency, Sticks & Stones. The interactive programming was designed to offer relevant and reliable information about Bitcoin to individuals looking for personal or professional development within this growing FinTech sector.

Adam O’Brien, the Founder and CEO of Bitcoin Well, advocates for empowering and educating society on the benefits of financial sovereignty through non-custodial purchases of bitcoin; such is the company’s business model . This is why creating a trusted educational resource that explains the role Bitcoin could play in the financial health and wellbeing of individuals around the world was a natural strategic focus for the Edmonton-based executive.

“When I started exploring Bitcoin, it was very difficult to find reliable resources,” said Adam O’Brien. “I was scammed more than once, and had to use YouTube videos, blog posts, books and online forums to teach myself about Bitcoin. Bitcoin Academy was created to be a fun and approachable educational curriculum, offering fact-based insights from industry experts, all in one place. We’ve found through research performed by IPSOS last summer that education was the number one barrier for a new Bitcoin user, the Bitcoin Academy should alleviate that.”

When evaluating the best approach to creating the course, Bitcoin Well contacted the education experts at PowerED™ by Athabasca University. As Canada’s online university, AU is dedicated to removing barriers that restrict access to university-level study, much like the company is invested in breaking down the boundaries of the traditional financial industry. To create a free professional development program focused on expanding society’s understanding of Bitcoin, it became clear that PowerED™ was the team to support the company’s content experts with the course structure and development.

“This project really demonstrates the power of collaboration and expertise,” added Ian Stephenson, Business Development Officer with PowerED™. “It has been exciting partnering with both Bitcoin Well and Sticks & Stones to create activities and interactions that can demystify Bitcoin to make the concepts of cryptocurrency more relatable. This is a program that is engaging and approachable but most importantly, informative. This program is really going to resonate with people.”

For the course design, Sticks & Stones was engaged to deliver beautiful creative elements that support the content, making bitcoin easy for anyone to understand. Bitcoin Academy uses a variety of interactive written content, podcasts with industry experts, videos, images, case studies and infographics to keep the course interesting. It also covers current controversial topics that new users will want to learn more about, like pop culture, influencers, fraud, compliance, regulations, and the environment.

“Learning about Bitcoin for the first time can feel like getting dropped into the middle of a maze. Working with the teams at Bitcoin Well and PowerED™ by Athabasca University, we were excited to bring our skillset as creatives and storytellers to help make Bitcoin make sense for the average viewer — to give them a map through that maze,” said Matthew Gresiuk, Principal Account Director at Sticks & Stones. “There’s a wealth of knowledge in this course, and through this partnership we think we’ve made it equally engaging as it is informative.”

And, once you graduate from Bitcoin Academy, you will receive a certificate to signify both the end of your journey through the bitcoin maze and a beginning of new financial opportunities, as well as the privilege of ordering custom campus branded clothing to commemorate your learnings! 

Recently, IBS Intelligence reported that Bitcoin Well, a technology company, building and utilizing products that offer safe and easy ways to buy, sell and use bitcoin, announced the growth of their partnership with RapidCash ATM Ltd., a partnership offering further benefits following their acquisition of Ghostlab Inc., which closed on September 13, 2021.