BIGO, Checkout.com & Visa team up to transform the content creator economy
By Gloria Methri
BIGO has entered a partnership with Checkout.com and Visa to transform cross-border payouts for content creators in the United Kingdom, Italy, Germany, Switzerland, and Austria.
BIGO TECHNOLOGY PTE. LTD. is one of the fastest-growing technology companies globally with its AI-powered live streaming platform Bigo Live.
This strategic partnership will facilitate a secure and simple commission structure, enhancing its proposition to global content creators. With access to the scale and reach of the global Visa network, BIGO will be able to send funds to over 3 billion card destinations globally.
For BIGO’s content creators, this deal brings a seamless user experience and gives them ultimate flexibility, allowing earnings to be sent faster to their bank accounts – 24/7, 365 days a year. This gives content creators full control over the management of earned funds and empowers them to manage their money better.
“By partnering with Checkout.com and Visa Direct, BIGO can now unlock global remittances for our content creators from a single integration. Bigo Live is a creator-first platform, providing them the best platform to be creative while getting rewards for their work. Our partnership with Checkout.com and Visa means we can now payout earnings quicker to creators around the world, enabling them to manage their finances with ease,” said James, President of BIGO.
“Streaming is big business in Asia Pacific, estimated at $22.57 billion in 2022. This is fuelled by high mobile and internet penetration and is garnering attention as a growing gig sector,” said Deepan Dagur, Head of Visa Direct, Asia Pacific. “Through our partnership with BIGO and Checkout.com, Visa Direct is helping content creators, such as streamers on BIGO, get access to their earned wages faster. Streamers can now cash out their BIGO wallet balance to their Visa Card in a fast and secure manner and have quicker access to their earnings from streaming.”
“We are excited to offer this payout solution in collaboration with Visa to fuel BIGO”s expansion and the support it provides to its creators. This payout solution, integrated into our single Unified Payments API, provides an end-to-end payment solution for our merchants to efficiently collect and disburse funds globally,” said Brian Sze, APAC Regional Manager at Checkout.com.
BIGO in a statement said the partnership solidifies the commitment of, Checkout.com, and Visa to empower creators and revolutionize cross-border payouts across the Asia-Pacific region. Together, the companies are poised to reshape the future of online content creation and distribution.
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