Backbase to power engagement banking for DigiBankASIA’s UNO

By Edil Corneille

Amsterdam-based Backbase, a global engagement banking software provider, has been selected by DigiBankASIA to offer its full-stack digital engagement banking platform solution for UNObank. Together with ecosystem partners Mambu and Amazon Web Services (AWS), Backbase is powering UNObank to deliver a full spectrum of digital financial services for its initial launch in the Philippines.

Jouk Pleiter, CEO and Founder of Backbase enthused, “We are delighted to be chosen by DigiBankASIA to support the launch of UNObank. Our engagement banking platform and solutions have proven itself in other markets and will provide a complete front-to-back solution, agility and creativity that is needed for UNO to become loved by their customers. Being the first-of-its-kind in Southeast Asia, we are excited to support UNO in its digital-first ambition to democratize access to digital financial services and products for users in the Philippines and the region.”

The engagement banking platform by Backbase is designed to digitize and streamline UNO’s entire customer lifecycle, including onboarding and origination, as well as support the capabilities of experience management. Backbase’s solutions give UNO greater control to develop, maintain and optimize its end-to-end customer experience management. Its widget-based architecture provides the flexibility and agility for UNO to seamlessly orchestrate digital experiences on a centralized platform, across all user touchpoints.

Manish Bhai, CEO and Co-Founder of UNO enunciated, “Backbase’s global expertise, strong track record and suite of best-in-class solutions were critical in our deciding factor for the right engagement banking platform partner. Together with AWS and Mambu, we are confident that the Backbase Engagement Banking platform is flexible and robust for us to scale up, evolve and adapt for the digital economy in the present and many years ahead.”

Puneet Gupta, Chief Technology Officer of UNO elucidated, “Our vision is to create a digital bank that adapts itself to every user. To do this the underlying platform has been designed ground-up using a combination of microservices and serverless architecture that allows itself to organize itself based on the context of the end user. And Backbase is an integral part of the same.”

Riddhi Dutta, Regional Director for ASEAN and India of Backbase apprised, “Philippines is expected to have the largest market share migration in the Asia Pacific region according to our FinTech and Digital Banking 2025 report co-published with IDC. As more customers in the Philippines move towards digital-first banks, about 80% of the population are predicted to open new bank accounts with other banks that offer digital services. With that, we are excited to be at the helm of supporting UNO launch its full-service product in this accelerated pursuit of digital-first.”