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Axis Bank & Fibe to launch ‘Numberless Credit Card’ for GenZs

By Gloria Mathias

October 11, 2023

  • Axis Bank
  • consumer lending
  • Consumer Technology

Fibe, udChalo, Indian personnel Loans, India FinTech, Consumer lending, Consumer Technology, Axis Bank, Numberless Credit Card, Genz, India Credit Card, Credit Card on UPI, Credit card India, Axis Bank and Fibe, an India-based FinTech, have partnered to launch a numberless credit card for tech-savvy Gen Zs.

With a numberless credit card, customers get an added level of security as there is no card number, expiry date, or CVV printed on the card plastic. This reduces the risk of identity theft or unauthorised access to customers’ card details ensuring absolute security and privacy.

Customers can easily access their Fibe Axis Bank Credit Card on the Fibe app, giving them complete control over their information. In addition, customers receive cashback on all online and offline transactions. The card is powered by RuPay, which allows the customer to link this credit card to UPI. The card is accepted across all offline stores in addition to all digital platforms. It also offers the tap-and-pay feature for added convenience.

Akshay Mehrotra, Co-Founder and CEO of Fibe said, “We take great pleasure in introducing India’s first numberless credit card, in association with Axis Bank. This exceptional card represents a significant stride in our commitment to offering secure and inclusive financial solutions to the ambitious youth of India. We aim to empower our users with a safe and secure payment ecosystem clubbed with the convenience of UPI payments thereby establishing a fresh benchmark in the credit card industry.”

Sanjeev Moghe, President & Head – Cards & Payments, Axis Bank, said, “We are committed to driving access to formal credit in India with various offerings that benefit our customers. We are delighted to partner with Fibe in this ground-breaking market revolution, with an opportunity to serve an expanding customer base. This numberless Axis Bank card will prioritize the security of our customers while offering a robust financial solution that empowers the smart and ambitious youth of our nation.”

Fibe (previously EarlySalary) is India’s consumer lending app focused on young, aspirational, and tech-savvy Indian consumers. The firm ventures into the expansive credit card market. It raised $110 million in its Series D funding last year and is now widening its geographic reach and diversifying its offering.

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