BetterPlace launches goBetter to boost global presence; plans to invest $35m

By Gloria Mathias

BetterPlace, Asia’s full-stack workforce SaaS platform has announced the launch of its unified tech brand goBetter at its event, The Next Step, held in Mumbai.

BetterPlace’s goBetter combines 8+ tech modules into one single platform, which the company aims to take to the global markets as a unified SaaS platform that is optimized by Generative Artificial Intelligence (AI) to revolutionize frontline workforce management.

With the evolving dynamics of the global workforce, enterprises are unable to unlock the true potential of the workforce, hampering their growth capabilities.

goBetter claims to provide a one-stop solution for enterprises to help them in their journey to build a robust workforce. This new unified tech brand will help enterprises reduce their costs by 50% and increase productivity by 100% through automation and optimization empowering them to scale their business.

Pravin Agarwala, Co-founder & Group CEO, BetterPlace said, “In the last 7 years, we have been working relentlessly to develop a tech stack to solve these complex problems of human capital management globally. With goBetter, we aim to capture the $300b addressable market in India, Southeast Asia and GCC countries to become the go to solution for any enterprise which wants to focus on scaling its business while its workforce operations are optimized and automated. In the next three years, our aim with goBetter is to manage 10 million workers in Southeast Asia and GCC in the next 3 years to unlock the true economic potential of frontline workers and the economies which employ them.”

BetterPlace started as a verification software quickly scaling up its product stack to cater to the entire value chain of frontline workforce management. Poised with a focus on developing this tech stack further BetterPlace plans to invest $35 million in R&D to strengthen its tech stack further.

Founded in 2015, BetterPlace is Asia’s global HCM SaaS platform that manages everything related to the frontline segment end-to-end. Being a full-stack platform solution, it solves the hire-to-retire needs of the frontline workforce from jobs, insurance, gigs, and to benefits.