AXA ties up with logistic platform GoGoX to provide new insurance model

By Gloria Mathias

AXA Hong Kong and Macau, an insurance provider, has announced a strategic partnership with Asia’s logistics technology platform, GoGoX.

Leveraging AXA’s product offerings in general insurance, with the scale of GoGoX’s platform and technological capabilities, this partnership aims to co-create a new model of technology platform collaborating with insurance that provides comprehensive and tailored insurance coverage to GoGoX users, including driver partners, individuals, and business users.

This partnership will combine the strengths of both parties to design and create comprehensive protection solutions while improving the overall experience for GoGoX’s user community, aiming to enhance the level of protection and satisfaction for GoGoX users.

Kenneth Lai, Chief General Insurance Officer, AXA Hong Kong and Macau said, “Since 2022, we have established the ‘Digital Partnership Proposition’, collaborating with leading partners from different industries to actively expand the insurance business ecosystem and strengthen digital services. By integrating insurance into customers’ daily lives through digital technology, we strive to provide suitable coverage to meet their different needs.

“Through our partnership with GoGoX, we hope not only to expand our customer base but also to leverage on GoGoX’s excellent digital technology and platform scale to improve our operational efficiency, distribution capabilities, and customer experience. Looking ahead, we will closely monitor market developments and needs to deliver innovative and comprehensive protection products to our customers while creating value for both AXA and our partners,” added Lai.

Reeve Kwan, Co-founder, GoGoX, said, “We are delighted to establish this strategic partnership with AXA. This collaboration will bring more comprehensive protection and enhanced service experience to our users and driver partners. We look forward to the positive outcomes of this alliance, as it not only offers our driver partners a diversified range of value-added services but also elevates the overall quality of the logistics experience.”