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Aventon partners with Oyster to offer specialised coverage to customers

By Delisha Fernandes

May 31, 2023

  • Auto Dealers
  • Aventon
  • B2B Merchants

OysterOyster, an embedded InsurTech platform for consumers and merchants, announced that its bike insurance is now available to customers on Aventon and throughout Aventon’s dealer network starting in June.

This strategic partnership allows Aventon customers to add personalised e-bike insurance in a few clicks at point-of-sale or any time after purchase.

“Theft and damage is top of mind for customers when purchasing an e-bike,” said James Dieckmeyer, Director of Customer Experience Aventon. By offering Oyster coverage for theft, damage, medical payments and liability, James feels that “Oyster helps our riders make the most of their purchase because they never have to think twice about taking their bike out of the garage.”

The Oyster platform also provides Aventon and its dealers with a hassle-free integration process. It gives Aventon a competitive edge by offering a unique add-on that sets the brand apart from the rest of the industry.

“We are excited to extend this partnership to our dealer network because we understand the importance of insurance and an additional revenue stream,” said Jessica Hill, Director of Sales Aventon. Aventon aims to extend this experience to in-store purchases through its network of over 1,100 dealers across the US.

“In today’s dynamic market, it has become increasingly evident that delivering a seamless customer experience coupled with a comprehensive range of offerings is imperative,” said Vic Yeh, CEO of Oyster. “We are excited to partner with Aventon to provide tailored insurance to their customers and elevate the purchase experience of their brand.”

Oyster is an insurance technology company that provides a fully integrated suite of insurance products and services for consumers and merchants. Merchants use Oyster to offer insurance to consumers at the point of sale, manage business insurance, and improve operational efficiency with software toolings.


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