Adyen unveils AI-powered payment suite to optimise transactions

By Gloria Methri

FinTech Adyen has launched an AI-powered payment optimisation suite designed to help businesses increase payment conversion, simplify fraud management, and reduce the cost of payments. The solution, Adyen Uplift, enables customers to use data-driven, tailored performance recommendations to test different payment configurations to maximise performance.

AI-powered payment optimisations bundled in a single product suite are trained on Adyen’s global transaction dataset. Rather than navigating the complexity of payments in operational silos, the AI-first approach uses risk-based intelligence and automated conversion optimisation to help businesses get more out of payments.

Piloted by 60 enterprise businesses, including Patagonia, On, Indeed, NordSecurity and Fubo, the solution has shown a significant effect on profits, with companies seeing an overall uplift of up to 6% on their payment conversion rate.

“Balancing risk management, driving conversion, and minimising cost has always required ineffective compromises – until now,” said Carlo Bruno, VP of Product at Adyen. “Adyen Uplift changes the game by unleashing the depth and power of AI to solve for real-time payment optimisation. This will transform cost savings and performance, redefining business efficiency in 2025 and beyond.”

Adyen has processed payments for over one billion consumers globally, giving its AI solutions a strong basis to differentiate good shoppers from fraudsters. When a customer encounters a new shopper, there is a high likelihood that Adyen has seen the shopper elsewhere on the platform.

For a retail merchant on the Adyen platform, there is more than a 90% chance that Adyen has seen that shopper before. When a good shopper is identified, AI optimisations allow them to speed through checkout whilst shoppers and retailers also benefit from precise payment fraud mitigation.

Today, the fraud control process is highly complex, requiring businesses to implement extensive manual rules to combat ever-evolving fraud techniques. With Adyen Uplift, companies can automate fraud control by removing the operational burden from fraud management teams. The solution automates and refines risk management without relying on manual rules.