additiv appoints Anurag Pandey as APAC leader to accelerate growth

By Gloria Mathias

additiv, a FinTech and embedded finance company, has announced the appointment of Anurag Pandey as the new general manager and Head of the Asia Pacific (APAC) region. With APAC being a pivotal growth engine for additiv, this strategic move underscores the company’s commitment to strengthening its presence in this dynamic market.

Anurag brings a wealth of experience to his new role, having spent considerable time designing wealth and asset management platforms. His deep involvement in the development of additiv’s product and platform offerings positions him as an asset to the company’s continued success.

Anurag’s extensive background in financial markets, both in APAC and globally, is marked by his roles as advisor to the boards and C-suite executives of prominent financial services organisations. His expertise in driving growth and efficiency strategies aligns perfectly with additiv’s vision for the future.

Anurag Pandey, General Manager and Head, Asia Pacific at additive, said, “I am thrilled to lead additiv’s business in Asia Pacific at this pivotal moment for the company. We aim to foster growth in APAC through strategic partnerships with our clients, assisting them in creating new profit pools through complementary business lines and enhanced efficiency.”

Anurag added, “Our full commitment extends to the growth of our existing and future partners. To reinforce this commitment, we plan to increase our investment in the region, scaling our operations and headcount to ensure the continued delivery of service excellence across Singapore, the Philippines, Indonesia, and other Asian jurisdictions.”

Nils Frowein, CEO at additiv said, “We are delighted to appoint Anurag to lead additiv’s operations in the Asia-Pacific region as we embark on a new chapter of growth and success in this strategically vital area. Anurag’s exceptional leadership skills and deep understanding of the local markets make him the perfect choice to guide our team in meeting unprecedented levels of demand while continuing to offer best-in-class services to our existing and future customers and partners in the region.”